Email Automation
Sequences that run without you: welcome flows, abandoned cart, browse abandonment, post-purchase, nurture, re-engagement and behaviour triggers.
Automated email is the highest-return work in most programmes and the least revisited. A welcome sequence written two years ago is still sending, still shaping first impressions, and has almost certainly drifted out of step with the product it describes.
These guides cover each flow as its own thing, because the design constraints differ sharply. A cart recovery sequence is competing with a decision the reader already half-made. A nurture sequence is competing with the reader forgetting who you are.
Every guide in this topic
- 01 Email Automation Strategy: Workflows That Run Themselves Which flows to build first based on what they return, and the review schedule that stops them drifting.
- 02 Welcome Sequence Automation: First Impressions That Convert Trigger timing, message spacing, and what the sequence should do differently depending on where the subscriber came from.
- 03 Abandoned Cart Emails: Recovering Lost Revenue Send timing, how many attempts, and whether to discount — with the reason discounting first is usually a mistake.
- 04 Browse Abandonment Emails: Bringing Window Shoppers Back A weaker signal than a cart, which changes the tone entirely — and the threshold that stops it feeling like surveillance.
- 05 Post-Purchase Email Automation: Retention Sequences The sequence that decides whether a first purchase becomes a second, and the point where the ask is welcome.
- 06 Lead Nurturing Sequences: Moving Prospects to Ready Mapping a sequence to a real buying process, and how to tell a nurture sequence from a slow sales pitch.
- 07 Re-engagement Automation: Waking Up Dormant Subscribers The trigger threshold, the three-message shape that works, and the defined end where you stop sending.
- 08 Birthday and Anniversary Emails: Triggered Celebrations Date-triggered sends, why signup anniversary usually beats birthday, and the data you have to collect first.
- 09 Behavior-Triggered Emails: Responding to Actions in Real Time Choosing triggers that mean something, setting the delay, and the suppression rules that stop trigger pile-up.
- 10 Email Automation Mistakes: Workflows That Backfire Ten failures including the two that only appear months later, and how to catch each before a subscriber does.