Lead Magnets
What you offer in exchange for an address: which formats convert, how to build one quickly, how to deliver it, and how to tell whether it is working.
A lead magnet is a trade, and the reader is pricing it. The offer that converts is rarely the one that took longest to make: a one-page checklist solving a specific problem routinely outperforms a forty-page ebook covering a general one.
The guides here cover the main formats individually, because they fail differently. Ebooks fail on relevance, quizzes fail on length, templates fail on the gap between what was promised and what arrives. The optimisation guide at the end is how you find out which failure you have.
Every guide in this topic
- 01 Lead Magnet Ideas: 30+ Offers That Actually Convert Thirty-two offers sorted by how long they take to build and what kind of subscriber each one attracts.
- 02 How to Create a Lead Magnet in Under 2 Hours A working method with a time budget for each stage, built around finishing rather than around polish.
- 03 Ebook Lead Magnets: Structure, Design, and Delivery When an ebook is the right shape for an offer, the length that gets read, and why most of them are never opened.
- 04 Checklist Lead Magnets: Quick Wins That Build Lists The format with the best effort-to-conversion ratio, and the two rules that separate a useful checklist from a list of nouns.
- 05 Quiz Lead Magnets: Interactive List Building Question counts that finish, where to place the email capture, and the placement that makes people abandon at the last screen.
- 06 Template Lead Magnets: Swipe Files That Subscribers Want Why templates convert above their weight, the file formats to offer, and the promise gap that generates refund-style complaints.
- 07 Webinar Lead Magnets: Live and Evergreen Strategies Registration-to-attendance rates you should expect, and the reminder sequence that changes them most.
- 08 Free Tool Lead Magnets: Calculators, Generators, and More The highest-cost, highest-return format, when the maths justifies building one, and where to put the capture.
- 09 Lead Magnet Delivery: Instant Access vs Email Sequence The trade between instant download and confirming the address, and a delivery pattern that gets both.
- 10 How to Test and Optimize Your Lead Magnet Offer Testing the offer rather than the form, and how to tell an offer problem from a traffic problem.